We are the best of both worlds, sitting in between with capabilities on both sides. To us, being a challenger means just that - we are challenging the status quo as the alternative to heavy and tired marketing clouds and separated from the crowded field of CDP and ESP players.
But what does this mean? Let’s break it down. This move from our previous Niche placement in 2018 was the largest move by far across any of the other vendors in this report. We are incredibly honored to have been named a challenger in this report. Have garnered the most features of any provider assessed by the CDP Institute.Recognized by Forrester as one of the only solutions in the market to capture zero-party data at scale that’s self-reported data that makes first-party data even more powerful.Leader in Loyalty via The Forrester Wave(TM): Loyalty Technology Platforms, Q2 2019 report.Leader in Email via The Forrester Wave™: Email Marketing Service Providers, Q2 2020 report.Named a Challenger by Gartner in the Gartner Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs 2020, citing that brands seeking to “unify customer data for cross-channel execution across the customer life cycle should consider Cheetah Digital’s Customer Engagement Suite”.We did it…again! We are excited to bring yet another trophy to the case with our Challenger position in Gartner’s Magic Quadrant and Critical Capabilities for Multichannel Marketing Hubs 2020.
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